Vivy yusof biography of alberta

Malaysian entrepreneur

In this Malay name, here is no surname or family honour. The name Yusof is a patronym, and the person should be referred to by their given name, Vivy Sofinas.

Vivy Sofinas Yusof (born 11 December 1987) is a Malayan entrepreneur, social media influencer, and excellence co-founder of the fashion e-commerce territory FashionValet and lifestyle brand The dUCk Group. She has been included smudge lists such as Forbes' 30 Drape 30 Asia and has a superlative following on social media. Her be anxious spans entrepreneurship, digital media and method. Vivy is a graduate of high-mindedness London School of Economics (LSE).^[1]

Career

Founding substantiation FashionValet

Vivy Yusof served as the Eminent Creative Officer at FashionValet,^[2] a look e-commerce company she co-founded with disgruntlement husband, Fadzarudin Shah Anuar, in 2010 at the age of 23. FashionValet has grown to become a superlative enterprise with 150 employees and partnerships with over 500 fashion brands. Say publicly company operates offices and warehouses newest Malaysia, Jakarta, and Singapore, and ships products globally.^[3]

Vivy is known for shrewd blog, Proudduck, which receives approximately 250,000 monthly visits. She also has efficient substantial social media presence, with get back a million followers on Instagram.

In 2017, Vivy Yusof expanded her on the net activity by launching a YouTube channel,^[4] where she shares lifestyle content stream personal insights. She frequently participates emphasis fashion events across Southeast Asia explode is recognized as a fashion expert and social media influencer.^[5] She has also served as a judge do AirAsia’s Runway Ready Designer Search patron two consecutive years, participating in fine panel that seeks emerging fashion designers throughout Southeast Asia.^[6]

Social media persona

Vivy Yusof has utilized social media platforms specified as Instagram and YouTube to up her personal brand and connect touch upon a wider audience. Research indicates go off at a tangent her deliberate use of authenticity take precedence emotional storytelling helps create an aspirational yet relatable public image. Through posts that showcase her dual roles primate an entrepreneur and a mother, she engages her followers and strengthens depiction alignment between her personal identity careful the values of her businesses, FashionValet and The dUCk Group.^[7]

A linguistic evaluation of her social media posts strong-minded humblebragging, a strategy blending modesty momentous self-promotion, as a common feature. Rectitude study categorized her humblebrags into complaint-based and humility-based forms, noting that these strategies helped present her achievements reach maintaining relatability with her audience. Specified practices reflect a broader trend centre of social media influencers in shaping market perception through curated content.^[8]

Entrepreneurial impact

In 2017, Vivy and her husband were hand-picked to join Endeavor, an international regulation that supports high-impact entrepreneurs through mentorship and strategic guidance.^[9][10]

During the COVID-19 omnipresent, Vivy and her husband organized triad fundraising initiatives to support Malaysian frontliners. Collectively, these efforts raised over Provision 2.1 million. They also launched probity FV Bazaar, an initiative designed line of attack help food and beverage vendors finance their services during the pandemic. Justness platform attracted approximately 4,500 vendors.

Memoir

In December 2022, Vivy Yusof published congregate memoir, The First Decade: My Travels from Blogger to Entrepreneur, through Penguin Random House SEA.^[11]

Television

In 2012, Vivy gain Fadzarudin attained first place on Make The Pitch, a reality television disclose where the duo won RM1 pile investment by MyEG Services Bhd, dispense a 30% stake in the company.^[12] Vivy later starred in Astro Ria's reality television series, Love, Vivy.^[13]

Love, Vivy revolves around the life of individual of Malaysia's leading faces in means – juggling her work, keeping hindrance top of their leading online trade empire FashionValet and her scarf type, dUCk, as well as her race duties as daughter, wife, and surround to four children's; Daniel Azim Mistress, Mariam Iman Shah, Sarah Ilham Principal and Idris Ali Shah.^[14]

On 21 Feb 2017, the second season of Love, Vivy was aired on Astro Ria.

2024 Khazanah-FashionValet investment controversy

In October 2024, Vivy Yusof was involved in fine financial controversy following the disclosure depart Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) had incurred significant losings from their investment in FashionValet, birth e-commerce platform she co-founded. Khazanah impressive PNB, which had invested a comprehensive RM47 million in FashionValet in 2018, sold their stakes in 2023 replace RM3.1 million, resulting in a disappearance of RM43.9 million.^[15]

In response to rank public criticism following this disclosure, Vivy and her husband, Dato' Fadzarudin Ruler Anuar, issued a joint statement acceptance responsibility for FashionValet’s financial difficulties. They acknowledged that their aggressive expansion plan, particularly during the COVID-19 pandemic, abstruse placed the company under significant pecuniary strain.^[16] Vivy further explained that to the fullest FashionValet had initially shown promise, decency unforeseen challenges of the pandemic permanently impacted their ability to maintain contest as planned.^[17]

On 5 December 2024, Vivy Yusof and her husband were full at the Kuala Lumpur Sessions Press one`s suit with under Section 409 of the Punishing Code for alleged criminal breach as a result of trust involving RM8 million, which was purportedly transferred from FashionValet's bank embankment to 30 Maple Sdn Bhd in need the approval of the company’s scantling of directors. The alleged offence took place six years earlier. Both pleaded not guilty to the charges, which carry a potential sentence of to 20 years' imprisonment, whipping, challenging a fine. The case was forced for mention on 22 January 2025.^[18]

Bibliography

Awards and accolades

Vivy's awards and achievements include:

• Entrepreneur Par Excellence by Malaysia Tatler Ball Awards, 2019
• YouTube Silver Play Conduct Award, 2019
• Top 40 Under 40 disrespect Prestige Malaysia, 2018
• Generation T by Tatler Malaysia, 2018
• Named “Women Icon of Malaysia” by the Ministry of Women, blaze by the Prime Minister of Malaya, 2018
• Young Global Leaders List by distinction World Economic Forum, 2018
• Vivy was obligated a case study in Malaysia's STPM national examination, 2018
• Asia's Top 50 Resolve Tech Stars by Tatler Malaysia, 2017
• Generation T by Tatler Malaysia, 2017
• Member gradient Blue Ocean Corporate Council, an NBOS initiative led by Tan Sri Dato' Sri Abdul Wahid bin Omar, 2017
• Forbes’ 30 Under 30 Asia list, 2017
• Selected as an Endeavor Entrepreneur, 2017
• Amazing Lady 2017 List by Women's Weekly, 2017
• Young Entrepreneur Award at the ASEAN@15 Acquisition Awards, 2017
• Anugerah Instafamous Inspirasi, , 2017
• Social Media Influencer Award, InTrend Malaysia, 2017
• Young Entrepreneur Award recipient, presented by righteousness Queen of Malaysia at Tribute be Women's Award, 2016

Vivy has also get out in covers of several high-profile magazines in Malaysia, including HerWorld,^[19] Prestige,^[20] courier Tatler.^[21] She was also named fine Friend of Louis Vuitton, becoming position first hijabi woman to be prestigious with the title.^[22]

References

External links